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Mirflow
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Northfield Realty Group

Real Estate

A 40-agent brokerage increased qualified showings by a third after automating lead response and nurture.

Deployed in 4 weeks across the full agent team

5x

faster inquiry response time

34%

more qualified showings booked

3.2x

increase in nurture engagement

This is an illustrative example built from typical outcomes Mirflow produces for real estate businesses — used to show how the workflow is structured and the kind of impact it produces.

The problem

Where it started

Listing inquiries from portals and the website were only reaching agents hours later, by which point many buyers had already engaged a competing agent who responded faster.

The solution

What Mirflow deployed

Mirflow deployed an AI chatbot and lead qualification system that responds to every inquiry within seconds, qualifies buyer intent and timeline, and hands warm leads directly to the right agent with full context.

How it works

The end-to-end workflow

01

Respond

Every listing inquiry receives a response within seconds.

02

Qualify

Budget, timeline, and financing status are captured conversationally.

03

Route

Qualified buyers are matched to the listing agent instantly.

04

Nurture

Not-yet-ready leads enter an automated long-term nurture sequence.

"Speed to lead used to depend on which agent happened to check their phone first. Now it's instant, every time."

Illustrative example

Broker/Owner, Northfield Realty Group

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