Missed calls don't show up on your P&L
Unlike churn or refunds, a missed call never appears as a line item anywhere in your financials — which is exactly why it's so persistently underpriced by business owners.
A simple model
Multiply your average missed-call rate by your average job value and close rate on inbound calls. For most service businesses, this number is in the tens of thousands of dollars annually — often more than the cost of fixing the problem entirely.
Emergency calls carry a multiplier
After-hours and emergency calls typically convert at a higher rate and higher average ticket than daytime calls, which means missed after-hours coverage is disproportionately costly compared to missed daytime calls.
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